About

Our Company

Chaigram was founded in March 2020 by Anirban Dey, Sayantan Chatterjee, and Shayani Singha, inspired by a client’s request for instant premix tea and coffee. Discovering a significant market gap, Shayani suggested introducing these products locally instead of exporting them. Our journey took off as we quickly gained recognition across India for our instant premix tea.

By October 2021, Chaigram expanded into the food and beverage sector, launching our first Chaigram Canteen outlet. We are unique in focusing equally on both FMCG products and a diverse range of food and beverage outlets. Our FMCG offerings include 25 variants of tea, coffee, and beverages, along with premium brown cow ghee, Poogly Noodles, Poogly Cake, and Poogly Snacks.

In the food sector, we operate brands like The 99 Thali Shop, Chaigram Express, Chaigram Canteen, and The Calcutta Street Food. We also recently introduced Republic of Calcutta, a premium sports lounge in Howrah.

Chaigram’s dedication to affordability and accessibility, combined with our proactive online expansion, distinguishes us in the market. Our commitment to serving diverse customer needs across both FMCG and food chains defines our innovative approach.

Our Journey

Vision

Chaigram envisions being a pivotal force in the commercial development of West Bengal, driving economic growth while enhancing the quality of life for its people. Our goal is to create a thriving ecosystem where innovation and community welfare go hand in hand. We aspire to set a benchmark in the food and beverage industry by combining excellence with social responsibility, ensuring our contributions lead to a more prosperous and inclusive society.

Mission

Our mission is to provide affordable, healthy, and hygienic food that is accessible to everyone. We are dedicated to catering to the diverse needs of our community while fostering economic growth and social inclusion. By actively contributing to the local economy and generating employment opportunities, Chaigram strives to align its efforts with the needs and aspirations of the society we serve, creating a positive and lasting impact in our region.

Achievements & Milestones

In just two years, Chaigram has achieved significant milestones, establishing a robust portfolio of 75 products across four categories. Our geographical footprint extends across West Bengal, Jharkhand, Punjab, Gujarat, and Maharashtra, reflecting our expanding presence and market impact.

In the food sector, we have rapidly grown to become a strong contender in Eastern India’s food market. Within 26 months, we have launched 21+ food outlets, each contributing to our reputation for quality and innovation.

A notable achievement includes our strategic partnership with Reliance Smart Bazaar. We have successfully introduced shop-in-shop stores within Smart Bazaar premises across East India, with the first store opening in Baguihati Smart Bazaar, Kolkata. This collaboration underscores our commitment to expanding our retail presence and reaching a wider audience.

Chaigram is also honored to be trusted by hundreds of retail investors both in India and internationally. We take pride in our partnership with a group of farmers from Gujarat who have invested their hard-earned money in Chaigram, a testament to the trust and confidence in our vision.

From a Private Limited to a Public Limited Company, our journey is marked by growth, trust, and continued dedication to excellence.

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